Cassandra Rochelle Fetters
Digital Content Creator / Digital Communications Specialist / Filmmaker
Rochelle is a compassionate and creative digital marketing professional with 5+ years of experience in social media strategy, email marketing, and mission-driven content creation. Proven track record in building online communities, managing digital campaigns, and optimizing performance through analytics. Deeply committed to mission-driven work and fostering connection through storytelling.
Adept in tools like Meta Business Suite, Canva, Adobe Premiere, Squarespace, MailChimp, and Google Suite.
Rochelle is an emerging screenwriter and filmmaker in Albuquerque, New Mexico. Rochelle started as an actor in theater and eventually made her way to New Mexico to pursue acting in television and film. She wrote her first short (Breathe) in 2018, and after it placed as a quarter-finalist in the ScreenCraft Film Fund Competition, she decided to make it herself. It was one of the most meaningful experiences of her life. She felt deeply aligned helming a team of incredibly talented New Mexicans. Breathe has won multiple awards, including Best New Mexican Produced Short Film at the Santa Fe Film Festival and was part of Kevin Smith’s inaugural film festival, Smodcastle Film Festival.
She has gone on to create many other short films about social issues, including domestic violence, sexual assault, mental health struggles and suicidal ideation, and more. She is deeply committed to using storytelling to create change.
Website Design and Management
“As the Executive Director of a statewide non-profit, I hired Rochelle to help with events and communications. Her first task was to review our external communications and engage our stakeholders. Her skill and professionalism at those early tasks wowed me.
She created podcasts, newsletters, videos and various publications, all of which were widely praised. And after years of tolerating a mediocre website, I asked Rochelle to try to improve it. The results far exceeded my expectations. The site she created was both functional and totally beautiful!
When I left my position and began my own consulting firm, I invited Rochelle to join the group because I knew that she would make a valuable contribution. And so, she has. Her skill and positive attitude have earned her the admiration and respect of everyone in our group.
Rochelle is multi-talented. She can do it all—there is little beyond her capability. And she makes it all look easy!
Rochelle is awesome. She is creative, reliable, energetic and committed to excellence.
Rochelle gets my very highest recommendation! She is truly a find!”
Helped design a new website in 2021 and maintained it until October 2024.
Thrive Consulting
This website was built in April 2025 for a collective of consultants in the nonprofit space. The goal was to showcase each consultant and their expertise and let organizations looking for solutions find their best fit. I aided in branding, designed and created the website, and perform maintenance.
Cassandra Rochelle Fetters
Created my own website to showcase my work as an actress and filmmaker in 2019 and have maintained it since.
Fully Loaded Vending
Created this simple website for my partner and me as we grow our vending machine business.
COMING SOON
Reel Collaborative LLC
I am currently building a website for Reel Collaborative, a company that provides services for actors. This website will include membership subscriptions, stand alone services, and eventual digital product sales. Expected completion date of August 2025.
“Rochelle has been amazing in building a website to announce the launch of supportive services that I and a few colleagues are undertaking to provide coaching and consulting in the nonprofit world. She easily took our words and ideas and put them in a lovely design that is simple yet elegant. Rochelle is very pleasant and accommodating as well as creative. I am very pleased with her work.”
Social Media Management & Digital Content Creation
Director of Communications
New Mexico Coalition Against Domestic Violence
Rebranded and took over NMCADV’s social media in April 2022 until my departure in October 2024.
Increased our following and engagement by over 50% within the first month.
Created affinity campaigns from the angle of domestic violence to educate the community. These were packaged and given to our domestic violence service providers, as most could not afford communications staff.
Created, recorded, edited, and published our first podcast, Speaking Out, featuring our membership programs. Also supported our second podcast, Speaking Of, with editing and publishing.
Social Media Management & Content Creation
SeeChelle Productions
Broken Chain Photography
Hired to grow Instagram following within the local New Mexico film community.
“I hired Rochelle to handle social media for my photography company. I needed a visibility boost for my work, and Rochelle turned out to be the perfect one for the job. Every month, the following grew steadily. She followed up regularly to show progress and insights, and always had specific actionable plans for next steps. All I had to do was let her work, and that freed me up to focus on my photography.”
Red Hill Images
Hired to create and grow an Instagram following within New Mexico’s bridal and event industry.
“We were getting started as wedding photographers in the Albuquerque area. There’s no shortage of wedding photographers, and we were looking for a way to really stand out. Not only that, but to reach the clients we wanted.
Rochelle, turned out, had worked with people like us before. She showed up to our meeting with every trick in the book ready to deploy. Social media content, website design, the works. Can’t speak highly enough of her, would absolutely recommend.”
Anthony Meindl’s Actor Workshop
Took part in their work study program and helped establish the branch in New Mexico, posted their generated content, and created content to post specific to our New Mexico acting community.
“[in response to analytics sent] Wow, thanks, that’s awesome! Let’s craft an “instructional tips and tricks” manual for our worldwide work studies and goal growth rates.”
